C:\PROJECTS\SKY_PC_AD

>OVERVIEW:
Create SKY’s first live-action >commercial.

>TASK:
Tell a universal/heartfelt story while >introducing SKY characters to the

Western markets.

>APPROACH:
SKY is a game about community. People >find it a safe place to roam as

well as celebrate with friends. We used >that context to make an ad about

two friends separated by distance >coming together in SKY for a party with

all their friends.

>CHALLENGES:
Music licensing isn't cheap. >Fortunately, I was cheaper and also >produce

music. Paying the cover licensing fee, >was immensely more cost effective

and pretty darn close to the original, >if I may say so.