F:\PROJECTS\SOCIAL_MEDIA_REVAMP

>OVERVIEW:
Shift social presence from static gameplay posts to cinematic, >cozy story-driven anecdotes.

>CHALLENGE:
Up our engagement! Translate a calm, emotional game into >scroll-stopping social content. Stay culturally relevant >without losing brand identity.

>APPROACH:
Use narrative-first content strategy.
Produced cinematic, real-world story integrations.
Leveraged TikTok trends + trending audios.
Composed original music + handled voiceovers in-house
Introduced AI into the creative workflow.

>IMPACT:
IMPRESSIONS +357% (300M → 2.5B)
ENGAGEMENT +178%